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LS Stationary

"A brand name is a type of long-term investment for a company. It represents the company's commitment to provide products of excellent quality to its consumers. When a consumer perceives a brand to be the ideal brand, it implies that the consumer has trust and faith in the company. A brand has to continuously gain recognition from its consumers in order to be valued by them. Companies should also cherish their brand's reputation and provide quality goods to their consumers as a form of appreciation.” A characteristic of an ideal brand is mindshare. When a company enters the 2.0 digital age, it operates on the SMAC (Social, Mobile Analytics, Cloud) business paradigm, a relationship marketing that can influence the consumers’ buying behavior. Interestingly, in brand marketing, there is an emphasis on instrumental and value rationalities.

Brand management comprises of eight key competencies: technology and research and development, product design, manufacturing, brand identity, product marketing, market expansion, accessibility and sales, and after-sales services.

LS stationery’s 5 key strategies:

Step 1: Determine the core values of LS stationery

Step 2: Establish a brand-led business culture

Step 3: Build the experience of having a brand-led strategy and culture

Step 4: Create a trend that goes beyond the mainstream

Step 5: Build a competitive edge to increase international endurance; Show that building a brand name is not as easy as designing a logo and then selling the brand only.

A brand’s level of influence in concentric circles is as represented: "product + service" → "image + concept" → "life + identity"

LS stationery today

It is often said that focus is important in accomplishing things. Those who attempt to fulfil too many things at once are destined to fail. Many of us have been tricked by that saying. This is an era of innovation. Talents, together with an appropriate and timely market trend and demands, a complete management system, and a reasonable profit distribution, makes it possible to tackle multiple goals at once without losing focus. Furthermore, we invest in a team to determine if pursuing the goals provide the company with a favourable platform to advance, so that business operators have a higher chance of succeeding. If the risks outweigh the rewards, we will not attempt to pursue those goals. After all, it is our duty to deliver quality goods and services to the market.

LS stationery tomorrow

It is not possible to foresee how the world will change, how technology will advance, and how fast those changes will occur. Countless of business failures are due to the ignorance of changing market trends. We firmly believe that innovation is the recipe for success. It will earn a place in the market that allows our colleague to showcase their talents, earn revenue, and to share profits amongst partners.

“No guts to explore a foreign area. But the lack of trying puts you in your comfort zone.”

“Have the courage to try, be diligent in managing, source for outstanding talents, and go forth to create your dream.”

Philosophy of LS stationery:

Mission: To provide cost-effective products to Asian consumers, so that everyone can have fun learning

Vision: To become Southeast Asia's largest integrated stationery company

Values: Love for the country, society, company, products, customers, colleagues, and family Cultural genes: steady, focused, innovative, sustainable

Company’s position:

To be Southeast Asia’s leading office stationery supplier, so that in every offices worldwide, the brand “LS stationery" can be commonly seen.

Industry’s direction:

Specialisation of the diversified industry

Strategic vision

Due to the global economic downturn, the development of Malaysia’s retail businesses have slowed down significantly. LS stationery has targeted the nation’s marketing trend and started business operations, building a brand recognition “LS stationery" and becoming one of the top domestic office stationery brand.

「品牌是企業的長期投資,也是企業對消費者提供優質商品的一種承諾;理想品牌更是消費者對企業的一種信任,能持續獲得消費者的肯定,才能確立品牌在消費者心目中的地位。企業應珍惜品牌的信譽,提供優質商品來回饋消費者」。理想品牌呈現的是心占率(mind-share),而品牌的經營進入2.0的數位化時代,提出SMAC(社群科技、行動設備、資料分析、雲端運算)概念,以共享經濟的合作消費行為而言,顯示關係行銷的關鍵性。有趣的是,指出「『品』牌『行』銷」要著重「品行」,換言之,品牌包含品質(工具理性)與品德(價值理性)。

品牌經營的八大關鍵能力,包含:技術與研發、產品設計、製造、品牌識別、產品行銷、市場推廣、通路與銷售、售後服務/支援。

励星文具品牌策略的五大關鍵 

步驟一:挖掘企業的核心價值,

步驟二:樹立品牌主導的企業文化,

步驟三:打造品牌策略為首的體驗,

步驟四:創造潮流以超越主流,

步驟五:發揮優勢提升國際續航力;並表示,品牌不是設計一個商標做行銷就行了。

影響力同心圓由「產品+服務」→「形象+理念」→「生活+認同」逐層向外擴張。

励星文具的今天

人們常常說:「凡事應要專,不應濫;濫而不專,必敗無疑。」我們豈不是犯了這必然的錯?這是一個創新時代,誰說濫便不能專,只要有優秀的人才,配上適合時宜的市場方向及需要,有完整的管理系統及制度,再加上合理的利益分配,同期進軍多種行業又何懼呢?加上我們投資一方要真的清楚及了解到我方能否為企業提供有利的因素與平台,讓企業的操作者增添成功勝出的機會,沒有足夠可成功的因素與條件,我們絕不濫進,我們必然要做到最優質的產品及為市場提供更佳的服務。

励星文具的明天

時代的轉變,科技的革新,其速度己無法估計,多家企業由於稍忽略市場方向,應聲倒下,我們抱著堅信的宗旨:

創新才是真道理

為市場創做新的價值

為同事們爭取機會,發揮他們的才能,共創財富,共同分享

與同事,伙伴及合作者互利,分享利潤

【不熟不做 新的思維 -

不做不熟 我們切記】

【勇於嘗試,用心經營,

群英匯集,創做理想】


理念 

使命:致力于为亚洲消费者提供性价比最优的产品,让人人可以学习成为乐趣;

愿景:创建亚洲最大综合文具企业;

价值观:爱国家、爱社会、爱企业、爱产品、爱客户、爱同事、爱家人。

文化基因:稳健 、专注 、创新、永续

定位  

创亚洲一流办公文具企业,让全球可以看到“励星文具来自马来西亚制造”的品牌在每个办公室都拥有它。

产业方向 

专业化道路上的相关多元化;

战略远景 

受全球经济持续低迷影响,国内零售企业发展速度明显减缓,作为国内知名文化办公品牌之一、励星文具重点瞄准国内市场,践行办公行业、让马来西亚制造品牌”励星文具”开启办公大时代。